If your business sells technology to other businesses, you need leads. Top-of-the-funnel leads. Marketing qualified leads. Leads that match your buyer personas. That’s why I’m pleased to make your acquaintance. I’m Alan Sharpe, veteran B2B copywriter. I specialize in direct response lead generation for businesses that sell technology to other businesses. I’ve been writing copy for Apple, Bell, IBM and hundreds of other organizations since 1989. That’s not a typo. So if you need quality leads, and more of them, let’s talk.
Read each newsletter in three minutes. Two if you’ve had your java.
One copywriting challenge is discussed each week. Passive voice, for example.
Learn copywriting skills you’ll use today. OK, within 30 days at least. Give or take.
Use copywriting tactics that are working today. Without copying, that is.
Read Sharpe Copy on any device, anytime. OK, not if you’re driving. Or on a date.
Learn from a guy who’s been writing copy since Phil Collins still used a comb.
What would you say if I told you that I could put you in a barrel, drop you into the water at the top of Niagara Falls, and your barrel would float upstream? You’d say, “Alan, that’s impossible. Everyone knows that a barrel put into the water at the top of Niagara...read more
Above is an advertisement for an MP3 player. Look at the ad for five seconds. Then answer a simple question. What is that ad about? If you’re like most people, you can’t say for sure. After all, the ad says a lot. The player has 16 gigabits of memory. It holds...read more
Imagine that you’re a copywriter and I’m a potential customer for your product. You want to get my attention and give me your sales pitch. I’m holding in my hand a TV remote. I’m looking for something that interests me. [click, nah] [click, nope] [click, no]. Ah, now...read more
Want a Sharpe increase in your B2B results?
I’m a copywriter who specializes in direct response lead generation for businesses that sell technology to other businesses.
Attract qualified prospects
You want results, naturally. That’s why the main skill I offer you is strategic direct response copy that generates sales leads. I guide you through a simple, step-by-step, proprietary inquiry process that answers the four most important questions in direct mail lead generation. I then craft a customized message that attracts qualified prospects.
First, I learn how your sales representatives close a sale. Then, I work backwards to the initial contact or event that generates that sales lead. I then write your copy so that you sell the next step—which is usually to get a lead—rather than close the sale. By collaborating with you, I create copy that is right for your situation, your goals, your target audience.
Your customers are busy. And easily distracted. They’re bombarded with hundreds of marketing messages a day. Smartphones, tablets, laptops (hey, even people), compete for their limited attention. That’s why my copywriting services help you stand out with compelling copy and targeted messages.
Increase your response rates
Do you need to generate leads for your sales force, generate traffic at your trade show booth, drive buyers to your website, introduce new products and services to your customers? Whatever your goal, I craft a promotional piece that addresses your immediate business challenge.
I work with your team to craft an offer that meets the eight requirements of all successful offers. A compelling offer is vital to the success of your direct response campaign. I have a good idea of what works, what fails, and what you need to do to craft an offer that generates the response (and conversion) that you need.
Move prospects along your pipeline
I write the brochures, white papers, case studies, success stories and special industry reports that you give to prospects who respond to your lead generation piece. I also write customized landing pages that help you qualify prospects and take each one to the next step in your sales process.
This is the only part of my website that I didn’t write. It features candid observations from some of my satisfied clients.
Their remarks are positive without exception. Go figure.
If you’re one of our competitors, please use another copywriter . . . . Alan’s prose gives us the competitive advantage we need to succeed! Thanks to Alan, traffic to our website has doubled, we’re getting more qualified leads than ever before and sales are booming! We received a response rate of almost 3%.Mark Goodin
Alan Sharpe did a superb job assisting us with a new product launch. From the interview that uncovered our specific needs to the final copy that rendered our objectives into written form, Mr. Sharpe distilled the benefits of our product into a compelling message. If you need copy that’s succinct, interesting and persuasive, we enthusiastically recommend Alan Sharpe for your next project.Rex Bledsoe
I am dropping in the mail finished examples of the two postcards you wrote for our lead generation campaign—they came out great. The first mailing had a return on investment in the area of 1,030%. A month later we mailed your second card to the same list—and it did even better! Needless to say, but I’ll say it anyway, your approach was phenomenally successful.William DiPaolo
Working with Alan Sharpe has been a pleasure. Alan captured our requirements and translated them towards a very successful case study campaign that provided LogiSense with a succinct articulation of our value proposition.” We have found great benefit from Alan’s work and strongly endorse his services.Flavio Gomes
Alan takes the abstract, researches the topic thoroughly and gains a deep understanding of the product or service, the applicable target audiences and then plays back brilliant copy that speaks in clear dialogue. Results? You bet. Alan gets to the core of each assignment—on budget—on time. You will not be disappointed.Peter Watson
Alan is a master of saying more with less. His writing is tight and efficient, which is a must in B-to-B.John Warrillow
Alan Sharpe wrote the Best Practices Manual for HBS copywriting. That just about says it all. He’s a writer with great focus and precision.Don Hewson
Alan Sharpe has written three appeal letters for our ministry in the recent past. On each occasion, he produced a stimulating high-quality product within the agreed time frames. The last two letters he wrote for us were so well received by our supporting constituency that the resulting donations significantly exceeded the targeted amount for each appeal. My intention is to use his copywriting services increasingly in the future.Gerald Hayes