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| > Review Alan's portfolio here |
| Like to see some proof of what Alan Sharpe can do for you?
Review Alan's online portfolio right now to see examples of the direct mail letters and
other mailers
he's written for his clients as a freelance direct mail copywriter.
Click here. |
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Attract qualified prospects.
You want results, naturally. That's why the main skill Alan Sharpe offers you is strategic direct mail copy that
generates sales leads. He leads you through a simple, step-by-step, proprietary inquiry process that answers the
four most important questions in direct mail lead generation. He then crafts a customized direct mail package
designed to turn your letters into leads.
Generate leads using the latest, tested DM tactics.
Do you need a sales letter, a self-mailer, a postcard, a dimensional mailer or something else? Alan helps you
find out. First, he learns how your sales representatives close a sale. Then he works backwards to the initial
contact or event that generates the sales lead. He then writes your direct mail piece in such a way that you sell
the next step—which is to get a lead—rather than close the sale. By collaborating with you and your
marketing team, Alan creates the direct mail piece that is right for your situation, your goals, your target audience,
right now. To see how Alan works with you on a campaign, click here.
Stand out in your customer's mailbox—and inbox.Your customers are busy.
But you know that. They're bombarded with hundreds of marketing messages a day. Just as you and Alan are.
His direct mail advertising services help you stand out by using creative, compelling envelopes, targeted messages
and sometimes wacky visuals. See sample direct mail sales letters here.
Increase your response and conversion rates.
Do you need to do any of the following?
- attract new customers?
- generate leads for your sales force?
- generate traffic at your trade show booth?
- drive buyers to your website?
- strengthen relationships with your existing customers?
- secure sales appointments with qualified prospects?
- nurture relationships with long-term prospects?
- introduce new products and services to your customers?
- persuade prospects to try your demo software CD?
- increase retail traffic?
- invite clients to your event?
- persuade prospects to invite you onsite to conduct a needs analysis?
- survey your clients?
- announce a sale or special offer?
- win back inactive customers?
Whatever your goal, Alan crafts a direct mail package that addresses your immediate business challenge,
and moves your bottom line in the right direction. See samples of his successful
direct mail marketing letters.
Craft offers that motivate your potential and current customers.
Alan works with you to craft an offer that meets the eight requirements of all successful
direct mail offers. A compelling
offer is vital to the success of your direct mail campaign. Alan has a good idea of what works,
what fails, and what you need to do to craft a direct mail offer that generates the response you need. Read Alan's
helpful articles on crafting effective direct mail offers.
Move prospects to the next step in your sales process.
Published studies show that up to 70 percent of sales leads generated by the folks in marketing are never followed
up on by a sales person. Ouch. Alan helps you improve on those numbers by designing a fulfillment strategy for your
mailer. He helps you get the resources in place to follow up on every sales lead that his direct mail package generates.
Sometimes that means writing a brochure, white paper, case study, success story or special industry report for you,
one that you give to prospects who respond to your lead generation mailer. Other times, it means him writing a
customized landing page for your website that helps you qualify prospects and take each one to the next step in
your sales process. Read Alan's helpful articles on
lead generation using direct mail.
How successful is your current DM?
Want to improve your sales letters or direct mail packages? Want to increase response? Alan's creative analysis
service examines your piece line by line, and suggests ways to improve your envelope copy, headlines, body copy,
call to action, offer, strategy and more. All with a view to improving what you already have.
What Alan doesn't do.
Because they are outside his area of expertise as a direct mail copywriter,
Alan does not write radio or television commercials. If you need a top-class senior copywriter
to write your TV and radio spots, Alan recommends
Steve Denvir. Neither does Alan write annual reports, technical manuals, fiction, speeches, video
scripts or poetry. He can recommend other copywriters who will help you with these types of projects.
Also, because Alan is an evangelical Christian, and because he wants to love God and love his
neighbour (including you) as himself, he will not work on projects that either promote or
encourage gambling, alcohol, profanity, smoking, illicit drugs, violence,
weapons or nudity. |
Need a Sharpe increase in your direct mail results?
To book a telephone consultation with Alan Sharpe,
call toll-free, 1 877 SHARPE COPY (742-7732).
For a no-obligation quote on your next project, click here. |
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Receive a short, helpful article on direct mail marketing each Wednesday. Sign up today and receive
a free copy of his special report, "30 Reasons to Use Direct Mail to Increase Sales and Attract New Customers."