Greetings. I’m a direct response copywriter and copywriting trainer. I craft revenue-generating sales letters, postcards, self-mailers, brochures, websites and landing pages for firms large and small, in Canada, the United States and elsewhere.
As a direct response pro, I write compelling direct marketing letters, email marketing letters and email advertising letters that generate a measurable return on investment (a positive one, I might add). I also write fundraising letters for non-for-profits.
I do not guarantee results, but I do protect your investment with a money-back guarantee, the only guarantee of its kind in the industry, to my knowledge.
Since 1988, over 285 high-tech firms, advertising agencies, direct marketing agencies, non-profits, government departments, businesses and other organizations have retained my services to craft their promotional messages. Many of them found me on the Web, reviewed my credentials, then hired me without delay. You can, too.
For those who care to know, my copywriting advice appears in marketing textbooks and guides, including Canadian Marketing. 5th ed., Internet Marketing for Less than $500/Year, and Start and Run a Profitable Copywriting Business. I have written five books on copywriting: Breakthrough Fundraising Letters, Mail Superiority, Pushing the Envelope, Lucrative Donor Newsletters and Online Fundraising Secrets. I have co-authored a number of books, including two editions of The Canada Yearbook and two editions of Canada: A Portrait, one of which won awards across Canada.
I have taught direct response copywriting at the post-graduate level. I taught a 12-week course, Copywriting that Sells, at the University of Toronto School of Continuing Studies. And I was invited for many years to teach a class on direct mail fundraising copywriting at Humber College. I teach highly rated copywriting courses at Udemy.
As a professional direct response copywriter, I promote many products and services for my clients, including computer hardware, object-oriented software development, insurance, encryption and authentication software, employee management software, utility trailers, mortgage software, aerospace, florist supplies, management consulting, yachts, digital cellular and landline telecommunications, construction management software, continuing education for dentists, interactive voice response, digital video transmission systems, advanced manufacturing, graphic design, industrial pumps, semiconductor and electronics, integrated circuit design, manufacture and testing, welding and fabrication, laptops, desktops, and pre-paid Internet access. As a direct marketing copywriter, I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don’t ask.
Starting in 1987, I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I learned the craft of envelope teasers, Johnson boxes, buckslips and segmentations by writing direct mail packages for Apple, Bell Mobility, IBM, Computer Associates, Sun Microsystems and others. After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits. My clients over the years have included Apple, IBM, Bell, Hilton Hotels, Amnesty International, Habitat for Humanity and Doctors Without Borders.
I teach copywriting through my weekly newsletter and my copywriting courses on Udemy. Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.
Yes, I have milked a cow. And traveled with the circus. And taught children with disabilities how to downhill ski. I’ve also climbed the Swiss Alps, lived in a snow hole, preached verse-by-verse through The Gospel of Matthew, built a root cellar, eaten a penguin egg, lived in Jane Fonda’s old house in Paris, found my wife on the Internet, walked Ken Thompson’s dog, adopted two boys who have Down syndrome, slept through a live performance of Swan Lake, photographed terrorists from bushes, scuba dived with leopard seals, and had my clothes inspected by Her Majesty Queen Elizabeth II.