In copywriting, be quick in getting to the point

In copywriting, be quick in getting to the point

Imagine that you’re a copywriter and I’m a potential customer for your product. You want to get my attention and give me your sales pitch. I’m holding in my hand a TV remote. I’m looking for something that interests me. [click, nah] [click, nope] [click, no]. Ah, now...

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors,...

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