The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
B2B Copywriter Hiring Guide
Are you looking to hire a B2B copywriter? This guide is for you. This guide describes everything you need to know to find, select, hire, work with and pay a business-to-business copywriter. It tells you what to do right, outlines mistakes to avoid, explains how to...
Six Lead Follow-Up Mistakes to Avoid in B2B Sales
Only two percent of sales happen at the first meeting. That means a whopping 98% of sales require more than one interaction with a potential customer. This is especially true in business-to-business sales, where the sales cycle typically lasts months, there are...
Follow-Up Emails: How Effective Are Yours?
Sales reps make two classic blunders when following up with leads by email. Either they don't do it. Or they do it so poorly that they may as well as not do it. How effective are your email follow-up efforts? Complete this checklist and find out. Timing I send a...
4 Cold Email Outreach Mistakes to Avoid in B2B Lead Generation
One of the hardest jobs in business-to-business lead generation is writing effective cold emails. A cold email is a message that you send to a prospective client who has no business relationship with your company and who neither requested your email nor is expecting...
Try this B2B Cold Email Prospecting Formula (5 Steps)
There are two kinds of emails used to generate leads in business-to-business marketing: warm emails and cold emails. A warm email is one that you send to a warm prospect. A warm prospect knows your company and has shown some level of interest in what you offer. A cold...
How Blockchain is Changing Marketing and Advertising
You’ve probably heard a lot of hype about blockchain recently, but in case you’re still not certain what this exciting, emerging technology is, here’s a quick recap. Blockchain technology was created in 2008, with the development of the bitcoin cryptocurrency. This...
How AI is Transforming MarTech
Since the turn of the century, artificial intelligence (AI) has been labeled as a game changer for almost every industry, regardless of its size or stature. From a marketing perspective, AI is a method of leveraging customer data and advanced AI technology (such as...
3 Ways Machine Learning Improves Marketing Automation
Gartner predicts that by 2020, consumers will manage 85% of their relationship with a brand without speaking to a single person. This presents both a challenge and an opportunity for businesses. After all, how do you provide a unique and personalized customer...
MarTech White Papers and How to Research Them
https://youtu.be/NnX3FqJVKE4 Marketing white papers are data-focused, so they should be supported by significant research. There’s no hard and fast rule on citations but you need to cite any information that is not public knowledge and that you didn’t know before...
Give Your MarTech White Paper a Strong Title
https://youtu.be/XD3hvY_arpQ Every white paper has a title, just as every book has a title. If you want people to read your white paper, give it a strong title. A strong title tells your target reader who your white paper is for, what your white paper is about, and...
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