by Alan Sharpe | Apr 15, 2020 | Business to Business, Copywriting
Are you looking to hire a B2B copywriter? This guide is for you. This guide describes everything you need to know to find, select, hire, work with and pay a business-to-business copywriter. It tells you what to do right, outlines mistakes to avoid, explains how to...
by Alan Sharpe | Feb 10, 2020 | Follow-Up Emails
Only two percent of sales happen at the first meeting. That means a whopping 98% of sales require more than one interaction with a potential customer. This is especially true in business-to-business sales, where the sales cycle typically lasts months, there are...
by Alan Sharpe | Jan 31, 2020 | Follow-Up Emails, Lead Nurturing
Sales reps make two classic blunders when following up with leads by email. Either they don’t do it. Or they do it so poorly that they may as well as not do it. How effective are your email follow-up efforts? Complete this checklist and find out. Timing I send a...
by Alan Sharpe | Aug 12, 2019 | Email Marketing
One of the hardest jobs in business-to-business lead generation is writing effective cold emails. A cold email is a message that you send to a prospective client who has no business relationship with your company and who neither requested your email nor is expecting...
by Alan Sharpe | Jun 3, 2019 | Email Marketing, Lead Generation
There are two kinds of emails used to generate leads in business-to-business marketing: warm emails and cold emails. A warm email is one that you send to a warm prospect. A warm prospect knows your company and has shown some level of interest in what you offer. A cold...
by Alan Sharpe | May 22, 2019 | Blockchain
You’ve probably heard a lot of hype about blockchain recently, but in case you’re still not certain what this exciting, emerging technology is, here’s a quick recap. Blockchain technology was created in 2008, with the development of the bitcoin cryptocurrency. This...
by Alan Sharpe | May 22, 2019 | Artificial Intelligence
Since the turn of the century, artificial intelligence (AI) has been labeled as a game changer for almost every industry, regardless of its size or stature. From a marketing perspective, AI is a method of leveraging customer data and advanced AI technology (such as...
by Alan Sharpe | May 22, 2019 | Marketing Automation
Gartner predicts that by 2020, consumers will manage 85% of their relationship with a brand without speaking to a single person. This presents both a challenge and an opportunity for businesses. After all, how do you provide a unique and personalized customer...
by Alan Sharpe | Mar 4, 2019 | White Papers
Marketing white papers are data-focused, so they should be supported by significant research. There’s no hard and fast rule on citations but you need to cite any information that is not public knowledge and that you didn’t know before beginning your research. However,...
by Alan Sharpe | Feb 25, 2019 | White Papers
Every white paper has a title, just as every book has a title. If you want people to read your white paper, give it a strong title. A strong title tells your target reader who your white paper is for, what your white paper is about, and why the reader should read it....
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