Alan Sharpe didn’t discover that he wanted to teach copywriting until he had first fought in the Falklands War, traveled with the circus, worked as a licensed private investigator, taught children with disabilities how to downhill ski, eaten a hard-boiled penguin egg and lived in Jane Fonda’s old house in Paris.
Alan has taught copywriting at the university level (at the University of Toronto School of Continuing Studies) and the college level (Humber College Institute of Technology & Advanced Learning). Alan has published over 300 articles about writing effective copy. As a seminar leader, Alan has taught copywriting in Canada, the United States and New Zealand. As a teleseminar instructor, Alan has taught copywriting to audiences around the world.
Alan has delivered keynote addresses and workshops at conferences hosted by:
- Canadian Marketing Association
- Canadian Council of Christian Charities
- Association of Fundraising Professions
- Fundraising Institute of New Zealand
- World Congress of NGOs
- Write! Canada
- London and Region Fundraising Executives
- Canadian Fundraiser
Alan has published a number of paperbacks on the topic of copywriting, including Breakthrough Fundraising Letters, Lucrative Donor Newsletters, Online Fundraising Secrets, Mail Superiority and Pushing the Envelope. Alan has published 27 handbooks about how to write effective fundraising materials.