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> Welcome to my direct mail copywriting bookstore |
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Here you'll find books about direct mail copywriting, business-to-business lead
generation, direct marketing, copywriting, selling, fundraising letters and more.
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| > Free direct mail tips |
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Sign up for Sharpe & Direct. Every Wednesday morning, receive in your inbox a short, helpful article on direct mail marketing. Sign up today and receive a free copy of Alan's special report, "30 Reasons to Use Direct Mail to Increase Sales and Attract New Customers."
To see a sample newsletter, click here.
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Topic: Direct marketing
Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing,
this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover
all you need to know--from planning to implementation--and from target strategy to all aspects of the creative process.
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Topic: Direct marketing
The classic text on direct marketing, now updated. More than 250,000 copies sold. Includes expanded material on
the Internet and other digital media and brand new information on E-business (including E-communications, banners,
buttons, E-mail, permission marketing).
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Topic: Direct marketing
Lester Wunderman created the business known as direct marketing. He conceived and refined its basic
strategies, and he gave it a name. Today, he is Chairman of Wunderman, Cato, Johnson, the largest
direct marketing organization in the world. This is his own story, in his own words, of how he did it --
how he sold everything from roses to Ford cars, from credit cards to coffee, using the direct marketing
techniques he and his agency created.
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Topic: Lead generation
Comprehensive guide to multiple marketing techniques for generating sales leads in every imaginable way. Filled with
samples, forms, worksheets, and other ready-to-use tools. Covers direct mail (letters, postcards, entire packages,
and more). Bob Bly explains how to design a lead-generation campaign, create an irresistible offer, monitor and
measure results -- and how to turn those leads into sales.
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Topic: Lead generation
Covers every aspect of lead generation with timely examples and case histories that can be applied immediately.
A complete book about all aspects of Lead Generation. Over 840 pages, 16 chapters. The perfect book for
anyone involved in generating sales leads.
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Topic: Lead generation
Good, qualified leads make sales forces more efficient, more effective and more profitable. A powerful, hands-on
reference for every manager from mid-level sales and marketing manager to senior-level corporate executive for
virtually every size of company. Shows how to get the most out of this crucial corporate investment.
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Topic: Sales letters
Drayton Bird, acknowledged expert on writing sales letters, takes you through the necessary stages from planning,
through gathering information about the product and the target reader, incorporating the right ingredients and
structure, to the way to end, the tone to adopt and how to close, as well as how to deal with the "guts" of the
letter itself. Includes examples of good and bad sales letters.
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Topic: Sales letters
Dan Kennedy shows you how to boost your sales and profits with powerful sales letters based on his unusual,
unorthodox and innovative, yet tested and proven techniques.
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Topic: The business of copywriting
My friend Steve covers the basics of starting and running a successful copywriting practice. Starts at the beginning,
discussing the pros and cons of the business. Then works through to running a copywriting business of your own.
A must read for those interested in this lucrative field.
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