Sample Letter of Agreement

Tuesday, 15 August, 2020

Mr. John Smith, Director of Sales
ABC Software, Inc.
165 Any Street Suite 101
San Diego CA 12345

Dear John:

RE: Letter of Agreement for your sales enablement campaign.

Thank you for asking me to quote your sales enablement project. My job, as I understand it, is to write a number of outbound and inbound sales enablement assets that help you generate and nurture leads in a number of retail verticals, namely: sporting goods, apparel, automotive and collectibles.

The deliverables are as follows:

  1. Write a series of five cold email templates that your sales team personalizes and sends to prospects
  2. Write a lead magnet (such as a white paper, buying guide or case study) of roughly six pages that matches the personas and buyer journeys of your prospects
  3. Write a landing page that promotes this lead magnet
  4. Write a series of five follow-up email templates that your sales team personalizes and sends to leads who download the lead magnet

I will provide such B2B sales enablement writing services as are needed to meet your expectations and satisfy your requirements. For my professional fee, I will:

  • follow your lead-generation and lead-nurturing plan
  • read previous outbound and inbound assets of this kind that you have produced
  • study your personas
  • study your buyer journey
  • review your website
  • study literature and websites of three of your competitors, which you supply
  • review market research and surveys, which you supply
  • guide you through a discovery process that uncovers your marketplace challenge, your audience, your audience’s needs, your service, your unique selling proposition, your features and benefits, your offers, your call to action, the cadence for the email sequences, and plenty more
  • write all copy, using tested methods for crafting copy and offers that generate response

Deadlines
1. I will deliver a first draft of each piece within two weeks of receiving your go-ahead.
2. I will deliver final versions of each piece, with copy and design complete and ready to print in an electronic format, within 30 days of submitting my first draft.

My fee
My firm, flat fee for rendering these professional services is as follows:

Cold email templates: $2,000
Lead magnet: $6,000
Landing page: $1,500
Follow-up email templates: $2,000
Total: US$11,500

What is included
My fee includes all brainstorming, writing, revising, editing, consulting and research. Copy revisions are included in my fee as long as you assign these revisions within 30 days of receiving my copy, and as long as these revisions are not based on a change in the assignment that you make after I’ve submitted my copy.

My terms
1. My standard policy for first projects with new clients is to obtain 50 percent of the total project cost in advance (in this case, US$5,750).
2. I send you my final invoice a week after submitting my copy, payable within 30 days.

My guarantee
If you are not completely satisfied with my sales enablement services, I will, at your request, either waive my professional fee, or accept a portion of my fee that reflects your level of satisfaction.

How to proceed
If this quote is acceptable to you, please sign and return this quote to me. I will send you a PayPal invoice for US$5,750. Once you pay this invoice, that gives me the go-ahead to proceed with your assignment, for the fee and terms specified.

Thank you.

Sincerely,

My signature blue

Alan Sharpe
Accepted and agreed:
I agree to the above terms and hereby authorize you to proceed with the assignment, for the fee specified.

Signed: __________________________

Name: __________________________

Title: ____________________________

Date: ____________________________

 

Purchase Order Number (if needed): _________________