Working with Alan

How we will work together

  • You review my credentials, expertise and experience as a direct response¬†copywriter, and review my portfolio.
  • Using my online quote form or the telephone, you brief me about your business challenge or need and ask me to quote your project.
  • I prepare and send you a formal , outlining the scope of our project, describing what I will do for you, detailing what I will write and design, and when I will deliver each component, and listing my professional fee and my terms. Included is a money-back guarantee of your satisfaction.
  • You approve and sign the Letter of Agreement, and return it to my office with your retainer (usually 50% of the total project fee). You issue a purchase order if necessary.
  • You supply any background information that I need, such as your marketing and communication plans, product literature, samples, case for support and market research.
  • Upon receiving your 50% retainer, I phone you or email you. I ask lots of questions, about your firm, your products and services, your competitors, your marketplace challenge, your unique selling proposition, your clients, your prospects, your offer, your call to action and more.
  • I review current and past direct mail pieces that you have produced, and discuss their results with you.
  • I review articles that you supply about your company.
  • I review literature that you supply about your services.
  • I review your website.
  • I study your competitors’ websites.
  • I study literature that you supply about your competitors.
  • I work with you to craft a compelling offer for your mailer.
  • I translate your features into compelling, customer-focused benefits.
  • I develop one to three creative concepts.
  • I present the concepts to you, usually by PDF.
  • You tell me what you think. We decide together on the creative direction you want to take moving forward.
  • I write your copy, complete with theme, envelope copy, suggested visuals, headlines, subheads, body copy, captions, lift note, buckslip, brochure, reply device and website landing page (if needed).
  • I work with your graphic designer or mine to create a mailing piece that looks stunning yet meets your budget (it can be done).
  • I send you my first draft.
  • You send the copy back to me for as many revisions as you need, for up to 30 days.
  • You approve and sign off on the final draft (which usually happens after just two rounds of revisions).
  • I send you the final draft.
  • If I am handling the design, we go back and forth a few times with design revisions until you are satisfied.
  • I deliver your final designs as an electronic file, ready for printing.
  • You drop the piece in the mail, and mail me a copy for my files.
  • I follow up by phone to make sure you are satisfied.
  • You start receiving responses from buyers.
  • You celebrate.
  • I send you my final invoice.
  • You pay.
  • I celebrate.