Working with Alan Sharpe
- You review my credentials, expertise and experience as a B2B sales enablement content writer and review my portfolio.
- Using my online quote form or the telephone, you brief me about your business challenge or need and ask me to quote your project.
- I prepare and send you a formal Letter of Agreement, outlining the scope of our project, describing what I will do for you, detailing what I will write, when I will deliver each component, and listing my professional fee and my terms. Included is a money-back guarantee of your satisfaction.
- You approve and sign the Letter of Agreement, and return it to my office with your retainer (usually 50% of the total project fee). You issue a purchase order if necessary.
- You supply any background information that I need, such as your marketing plan, buyer personas, buyer journey, sales cycle, product literature and market research.
- Upon receiving your 50% retainer, we hop on a video confrence call. I ask lots of questions, about your firm, your products and services, your competitors, your marketplace challenge, your unique selling proposition, your clients, your prospects, your buyer journey, your offer, your call to action and more.
- I review your current and past cold email templates, case studies, lead magnets, offers, calls to action, follow-up email templates, sales decks other assets you have produced, and discuss their results with you.
- I review articles that you supply about your company.
- I review literature that you supply about your products and services.
- I review your website.
- I study your competitors’ websites.
- I study literature that you supply about your competitors.
- I write your copy.
- I translate your features into compelling, customer-focused benefits.
- I send you my first draft.
- You send the copy back to me for as many revisions as you need, for up to 30 days.
- You approve and sign off on the final draft (which usually happens after just two rounds of revisions).
- I send you the final draft.
- I follow up by phone to make sure you are satisfied.
- You start having more sales conversations with qualified leads.
- You celebrate.
- I send you my final invoice.
- You pay.
- I celebrate.
Let's Start a Conversation
Are you a sales-driven, B2B technology firm that needs sales content that leads to contracts? Let's talk.