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I do not guarantee results, but I do protect your investment with a money-back
guarantee, the only guarantee of its kind in the industry, to my knowledge.
Since 1988, over 265 high-tech firms, advertising agencies, direct marketing
agencies, non-profits, government departments, businesses and other
organizations have retained my services to craft their promotional messages. Many of them found me on the Web,
reviewed my credentials, then hired me without delay. You can, too.
For those who care to know, my copywriting advice appears in marketing
textbooks and guides, including Canadian Marketing. 5th ed., Internet Marketing for Less
than $500/Year, and Start and Run a Profitable Copywriting Business.
I have taught direct response copywriting at the university level.
I taught a 12-week course, Copywriting that Sells, at the University of Toronto School of Continuing Studies.
Experienced in many industries.
As a professional direct response copywriter, I promote many products and services for my clients, including
computer hardware, object-oriented software development, insurance, encryption and authentication software, employee
management software, utility trailers, mortgage software, aerospace, florist supplies, management consulting, yachts,
digital cellular and landline telecommunications, construction management software, continuing education for dentists,
interactive voice response, digital video transmission systems, advanced manufacturing, graphic design, industrial pumps,
semiconductor and electronics, integrated circuit design, manufacture and testing, welding and fabrication,
laptops, desktops, and pre-paid Internet access. As a direct marketing copywriter, I even helped a client use
direct mail to sell a coffee table book about Elvis Presley. Don't ask.
I have co-authored a number of books, including two editions of The Canada Yearbook and
two editions of Canada: A Portrait, one of which won awards across Canada.
How I learned the craft of persuasive direct mail copy.
I learned the craft of envelope teasers, Johnson boxes, buckslips and segmentations
by writing direct mail packages for Apple, Bell Mobility, IBM, Computer
Associates, Sun Microsystems and others.
Since you asked.
Yes, I have milked a cow. And traveled with the circus. And taught children with disabilities how
to downhill ski. I've also climbed the Swiss Alps, lived in a snow hole, preached verse-by-verse through The Gospel of Matthew,
built a root cellar, eaten a penguin egg, lived in Jane Fonda's old house in Paris, found my wife on
the Internet, walked Ken Thompson's dog, adopted two boys who have Down syndrome, slept through a live
performance of Swan Lake, photographed terrorists from bushes, scuba dived with leopard seals, and had
my clothes inspected by Her Majesty Queen Elizabeth II.
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