The easiest way to increase your direct mail response rates is to make your packages more personal. Given the choice between reading a flyer and reading a hand-written note from a friend, most people will read the personal note first. Here are some ways to make your direct mail packages more personal. (more…)
How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist. (more…)
When your direct mail sales letter is longer than one page, should you write “Over, please . . .” or “Please continue” at the bottom of the page? Of course not. (more…)
Call me a dunce, but I can’t write a single line of copy until I write my opening paragraph. (more…)
Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.” (more…)
I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You know, how to write a sales letter that sounds like it came from the mind of a person and not an institution. (more…)
Who do some sales letters put a smile on your face while others put a yawn in your throat? (more…)
Your customer wants a cleaner kitchen, not a kitchen cleaner. (more…)
1. Start with your prospect, not you
Research by Claude Hopkins, George Gallup and other advertising giants shows that readers of advertisements are interested more in themselves than they are in an advertiser’s product or service. (more…)
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