The easiest way to increase your direct mail response rates is to make your packages more personal. Given the choice between reading a flyer and reading a hand-written note from a friend, most people will read the personal note first. Here are some ways to make your direct mail packages more personal. (more…)
You can lose a direct mail sale quicker than you think.
So your primary goal at the start of your sales letter is to demonstrate relevance. You must prove, and quickly, that what you have to say is relevant to your reader. That’s why I recommend you write your copy as though it’s appearing on page one of a Google search results page. (more…)
The most powerful headline I ever read and acted upon was a negative headline. It changed my life. (more…)
1. Attract prospects with your headline
Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. (more…)
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