Archive for the '- personalization' Category

Make Your Direct Mail Sales Letters More Powerful with Personalization

Wednesday, March 5th, 2008

The easiest way to increase your direct mail response rates is to make your packages more personal. Given the choice between reading a flyer and reading a hand-written note from a friend, most people will read the personal note first. Here are some ways to make your direct mail packages more personal. (more…)

Posted in Results, - opening lines, - body copy, Envelopes, - headlines, - response rates, Response, Personalization, - personalization | No Comments »

Personalization Boosts Direct Mail Response Rates (and Sales).

Wednesday, January 10th, 2007

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? (more…)

Posted in Personalization, - personalization | No Comments »