A recent study conducted by Omniture for Marketing Sherpa shows that a single-column opt-in form outperforms a double-column form on email subscription landing pages. (more…)
Will you read a sales letter 147 pages long?
Would you mail your customers a sales letter that makes them page through 124 case studies before you describe what you’re selling?
Will you read a sales letter that contains 56,938 words, enough to fill a 253-page paperback book? (more…)
In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put “above the fold.” (more…)
Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.
Do you tell this lie in your sales letters?
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