Archive for the '- open rates' Category

Test Your B2B Email Marketing Message on a Business Card First.

Wednesday, July 4th, 2007

Your email marketing will flunk if you ignore this message.

Your enemy in business-to-business email marketing is the preview pane.

Most individuals at work use the preview pane in their email program. The preview pane, of course, is that window that shows the contents of an email message before you open it. It usually appears beneath the email inbox. But it can also appear to the right of the inbox (in Microsoft Outlook, for example). (more…)

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Boost Email Marketing Open Rates by Sounding Like Grandma

Wednesday, July 19th, 2006

The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma. (more…)

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