Sharpe & Direct. The Direct Response and Email Marketing Newsletter

The sweetest sound in any language is the sound of your name. That’s why the most important word in direct mail is “you.”

Since your prospective customers care about themselves more than they care about you or what you are selling through the mail, your direct mail package should make your prospects the hero of your letters. (more…)

The success of your next lead generation mailing might depend on one simple question. Before you rent a list of potential customers, ask the list broker this straightforward question: “How often are the names on this list added to?” (more…)

Last time I checked, there were 25,000 direct mail response lists and 50,000 compiled lists currently on the market. Among all of these lists, you’ll find hundreds that work for your product or service. Actually, you likely won’t find them. Locating the best names for your mailing is complicated and best left to an experienced list broker.

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If you want to increase revenue using direct mail, you have two options: sell more to the customers you have, or find new customers and sell to them. The tricky part is knowing how to do that. (more…)

If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that list. (more…)

Do you need to reach wealthy prospects using direct mail? Then work on your list. Who you mail to (your list) is the single most important thing that determines your success.

There are two main ways to target affluent buyers: where they abide, and what they buy. (more…)

My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. So I need–you need–a regular supply of new customers to replace the ones that disappear each year. (more…)