by Alan Sharpe | Feb 4, 2019 | White Papers
Has this ever happened to you? You’re with your spouse, or a good friend. They start telling you something. As you listen, you realize that you have no idea what they are talking about. They might be talking about someone you both know. They might even be talking...
by Alan Sharpe | Jan 28, 2019 | White Papers
This post is excerpted from my Udemy course on White Paper Copywriting. If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is white papers. To see how much money you can...
by Alan Sharpe | Jan 14, 2019 | Business to Business, Copywriting
Have you ever noticed, when you climb into your car, and you program your GPS to take you somewhere, that there are two things it never offers you? Your GPS asks you if you want the fastest route or the shortest route. It asks you if you want to use highways or avoid...
by Alan Sharpe | Jan 7, 2019 | Copywriting
You can’t write good copy in a vacuum. You need facts, and you need insights. You get these by asking questions. And one of the first questions you ask is this: Where are we selling? Sometimes the answer to this question is obvious. Your client approaches you...
by Alan Sharpe | Dec 17, 2018 | Advertising, Copywriting
Hey, want to know one of the easiest ways to grab the attention of a potential customer? Want to learn one of the easiest ways to write a headline? Ask a question. Putting a simple question mark at the end of your headline helps you take a straightforward feature or...
by Alan Sharpe | Dec 10, 2018 | Copywriting
The quickest way to make your B2B copywriting sound ridiculous is to insert the word “different” where it doesn’t belong. I’m talking about the redundant use of “different.” I’m talking about the silly need that some...
by Alan Sharpe | Nov 26, 2018 | Video Marketing
B2B marketing videos generate leads, boost engagement and sell products. Here are eight statistics about using videos in your business-to-business lead generation. Videos boost email open rates: This may sound like an impossible statistic. After all, how can...
by Alan Sharpe | Nov 19, 2018 | Copywriting
1. Understand Your Own Needs & Create Your Project Brief (Dan Stelter) Hold your horses there, partner! Before you even go searching for a freelance copywriter, you have to know what the heck it is you want done. While professionals operate under the...
by Alan Sharpe | Nov 5, 2018 | Business to Business, Lead Generation
Business-to-Business lead generation is harder than ever before. The marketplace is more crowded. You have more tactics to choose from than ever before. But you still have only 24 hours in your day. So which B2B lead generation tactics should you be using to acquire...
by Alan Sharpe | Oct 29, 2018 | Copywriting
When I landed my first job as a copywriter, back in 1992, the Internet did not exist. Companies promoted their products and services mainly through print advertising, printed collateral and direct mail. Those who had the budget, also used radio and television to...
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