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receive in your inbox a short, helpful article on direct mail lead generation. Sign up today and receive
a free copy of my special report, "30 Reasons to Use Direct Mail to Increase Sales and Attract New Customers."
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Read sample articles from each newsletter, arranged by topic, in the
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| > Review my portfolio here |
| Like to see some proof of what Alan Sharpe can do for you?
Review my online portfolio right now to see examples of the direct mail letters and brochures
I've written for my clients as a freelance copywriter and technical copywriter.
Click here. |
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Attract qualified prospects.
You want results, naturally. That's why the main skill I offer you is strategic direct mail copy that generates
sales leads. I lead you through a simple, step-by-step, proprietary inquiry process that answers the four most
important questions in direct mail lead generation. I then craft a customized direct mail package designed to turn your
letters into leads.
Generate leads using the latest, tested DM tactics.
Do you need a sales letter, a self-mailer, a postcard, a dimensional mailer or something else? I help you
find out. First I learn how your sales representatives close a sale. Then I work backwards to the initial contact or
event that generates the sales lead. I then write your direct mail piece in such a way that you sell the next
step—which is to get a lead—rather than close the sale. By collaborating with you and your
marketing team, I create the direct mail piece that is right for your situation, your goals, your target audience,
right now.
Stand out in your prospect's mailbox—and inbox.
Your prospects are busy. And bombarded. Bombarded with hundreds of marketing messages a day. Just as you and I are.
My direct mail advertising services help you stand out by using creative, compelling envelopes, targeted messages and sometimes wacky visuals. See
sample sales letters here.
Increase your response (and conversion) rates.
Do you need to do any of the following?
- generate sales leads?
- generate traffic at your trade show booth?
- drive clients to your website?
- secure sales appointments with qualified prospects?
- persuade prospects to try your demo software CD?
- invite customers to your event?
- persuade prospects to invite you onsite to conduct a needs analysis?
Whatever your goal, I craft a direct mail package that addresses your immediate business challenge,
and moves your bottom line in the right direction. See samples of my successful direct mail letters and packages
here.
Craft offers that motivate your potential and current customers.
I work with you to craft an offer that meets the eight requirements of all successful B2B offers. A compelling offer is
vital to the success of your B2B direct mail lead-generation campaign. I have a good idea of what works, what fails,
and what you need to do to craft a direct mail offer that generates the response you need.
Move prospects to the next step in your sales process.
Published studies show that up to 70 percent of sales leads generated by the folks in marketing are never followed
up on by a sales person. Ouch. I help you improve on those numbers by designing a fulfillment strategy for your
mailer. I help you get the resources in place to follow up on every sales lead that my direct mail package generates.
Sometimes that means writing a brochure, white paper, case study, success story or special industry report for you,
one that you give to prospects who respond to your lead generation mailer. Other times, it means me writing a
customized landing page for your website that helps you qualify prospects and take each one to the next step in
your sales process.
Motivate your lapsed, active and new donors to give.
If you are a non-profit, I craft the fundraising letters that inspire individual
donors to support your cause with their gifts. I learned the craft of
envelope teasers, Johnson boxes, buckslips and segmentations by writing direct
mail packages (acquisition, renewal, special projects) for Doctors Without Borders,
Habitat for Humanity, Medic Alert, Trans World Radio, InTouch Ministries and others. See
my fundraising letter samples.
How successful is your current DM?
Want to improve your sales letters or direct mail packages? Want to increase response? My creative analysis service
examines your piece line by line, and suggests ways to improve your envelope copy, headlines, body copy, call to
action, offer, strategy and more. All with a view to improving what you already have.
What I don't do.
Because they are outside my areas of expertise as a business to business copywriter,
I do not write radio or television commercials. If you need a top-class senior copywriter
to write your TV and radio spots, I recommend
Steve Denvir. Neither do I write annual reports, technical manuals, fiction, speeches, video
scripts or poetry (for profit, that is). I do not ghostwrite. I can
recommend other copywriters who will help you with these types of projects.
Also, because I am a Christian, and because I want to love God and love my
neighbour as myself, I will not work on projects that either promote or
encourage gambling, alcohol, profanity, smoking, illicit drugs, violence,
weapons or nudity.
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Need a Sharpe increase in your direct mail results?
To book a telephone consultation with Alan Sharpe,
call toll-free, 1 877 SHARPE COPY (742-7732).
For a no-obligation quote on your next project, click here. |
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