Advertising Copywriter Alan Sharpe

Your challenge in hiring an advertising copywriter is to find one who knows how to dramatize the dull. I’m not saying that your product or service is dull. That would get us off to a rather poor start, eh? No, I’m just saying that the most successful advertising copywriters are the ones who take a product or service and make it interesting. As Leo Burnett once remarked, “One of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” Preach it, brother.

I’m a copywriter who makes your advertising interesting to read. I’ve been at this game since 1989. I’ve written advertising copy for hundreds of clients, including businesses, advertising agencies, non-profits and governmental organizations.

As a direct response copywriter, I write ads that motivate prospects to take an action. My copy rarely just informs. It invariably incites.

If you’re like most of my clients, you want to know a few things about my credentials as an advertising copywriter. So here goes.

I got started as an ad copywriter in 1990, working as a freelancer before being hired as senior copywriter at Hewson. Bridge and Smith, an advertising agency in Canada’s capital.

You name it, I’ve written it (and re-written it)

• banner ads
• business to business ads
• business to consumer ads
• classified ads
• full-page ads
• Google Adwords ads
• half-page ads
• magazine ads
• newspaper ads
• trade publication ads

You name it, I’ve sold it

• object-oriented software development
• encryption and authentication software
• employee management software
• utility trailers
• florist supplies
• yachts
• digital cellular and landline telecommunications
• digital video transmission systems
• advanced manufacturing
• industrial pumps
• semiconductor and electronics

Clients

Amnesty International
Apple
Bell
Blitz Direct & Promotion
Bridgestone/Firestone
Canadian Imperial Bank of Commerce
Cognos Incorporated
Cossette Communication-Marketing
Doctors Without Borders
Greenpeace
Habitat for Humanity
Hilton Hotels
IBM Corporation
Intuit
John Deere
MT&T
Nortel Networks
Open Text Corporation
Psion Teklogix
RE/MAX
Royal Bank of Canada
Scotia Bank
Sprint
Sun Microsystems
TFA/Leo Burnett Technology Group
Warrillow & Co.

View a list of my advertising copywriting clients.