SALES LETTERS
Fire your largest first.
In sales letters and fundraising letters, your most vital sentence is your first.
P.S. I think you are stupid.
Call me a heretic, but I think the PS in direct mail letters is stupid and
belongs in another millennium.
How to write a sales letter.
Selling to the Techies:
The usual direct-mail tricks fall flat if you're pitching high-tech to businesses.
Eight Common Direct Mail Mistakes:
How to avoid the pitfalls that lead to truly wretched response rates.
Read plenty of other articles on using direct mail and email marketing to generate leads,
close sales and retain customers. Read "Alan Sharpe’s B2B Direct Mail Tactics."
OFFERS
Increase your direct mail response with freebies.
Giving something away can increase your response rates
and lower your cost per lead.
Increase your response rates with personalized offers.
People like receiving gifts that have their name on them. Use that fact to your advantage.
Read plenty of other articles on using direct mail and email marketing to generate leads,
close sales and retain customers. Read "Alan Sharpe’s B2B Direct Mail Tactics."
TESTING
Lift Your Response with these Five Hot Spots.
Two things to remember when testing.
Read plenty of other articles on using direct mail and email marketing to generate leads,
close sales and retain customers. Read "Alan Sharpe’s B2B Direct Mail Tactics."
MEASURING RESULTS
Cost Per Thousand (CPM).
Know your CPM, but don’t use it as your only measure.
Cost Per Inquiry.
Cost Per Qualified Lead.
Read plenty of other articles on using direct mail and email marketing to generate leads,
close sales and retain customers. Read "Alan Sharpe’s B2B Direct Mail Tactics."
ENVELOPES
How to get prospects to open your direct mail envelopes.
BODY COPY
How to write effective body copy.
CALLS TO ACTION
How to write a call to action.
How to craft an effective response device.
GENERAL LETTERS
How to organize your thoughts in a letter.
How to write clear, concise letters.
How to write good bad-news letters.
BROCHURES
How to write a brochure that generates leads.
CREATIVITY THROUGH RESEARCH
How to find creative ideas.
How to research your potential customers.
THE WEB
How to write a website.
COPYWRITERS
Why you should become a copywriter (12 reasons).
Where to look for a professional copywriter.
Four strategic skills copywriters should offer your business.
Five secrets of getting profitable work from your copywriter.
BRANDING AND OTHER TOPICS
The secret to naming a company is brainstorming lists.
37 ways to name your company.
34 Ways to Write a Slogan.
Make your ad pass this test.
Qualities to strive for in choosing a corporate name.
Some thoughts on visual identity.
Ingredients of a winning visual identity.
Ingredients of a good brand.
REPORT AND PROPOSAL WRITING
Writing to Win:
How to write business proposals that persuade prospects and win contracts.
Are these mistakes in your proposals costing you business?
How to write effective letter proposals
How to write better business reports
Improve your reports with this checklist
WRITING WELL
Omit needless words.
Eliminate redundancies.
Writing tips from the shortest verse in the Bible--"Jesus wept."
Writing tips from John the Baptist.
EXAMPLES OF GOOD WRITING
Martin Luther King, Jr. I Have a Dream.
Abraham Lincoln The Gettysburg Address.
Charles Haddon Spurgeon How May Faith be Illustrated?
Henry David Thoreau Life without Principle and Civil Disobedience.
David Sharpe, my brother My apartment burned down.
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