1. Make a name for yourself |
Macy's |
2. List your partners |
Sears, Roebuck and Co. |
3. Combine your name with your product |
Hakim Optical |
4. Link your product with a rare virtue |
Virgin Records |
5. Say what you do |
Bonus Rent-a-Car |
6. Say what your customers should do |
Color Your World |
7. Dominate the category |
Toys 'R Us |
8. Enunciate your niche |
Big, Bold and Beautiful |
9. Link benefit with product with superiority |
Speedy Muffler King |
10. Link what with where |
Air Canada |
11. Say it with initials |
IBM |
12. Abbreviate your current name |
FedEx |
13. Be first in the book |
AAAAAAAAAAAAAAA |
14. Be last in the book |
Zurich |
15. Salute your street |
The Wall Street Journal |
16. Nominate your neighbourhood |
Village Voice |
17. Tell of your town |
Moose Jaw Times-Herald |
18. Promote your province |
Yukon News |
19. Name your nation |
The Scotsman |
20. Publicize your planet |
The Globe and Mail |
21. Be a verb |
Sprint |
22. Be a noun |
Time |
23. Be an adjective |
Mad |
24. Be a suffix |
Inc. |
25. Be an exclamation |
Yahoo! |
26. Be a metaphor |
Jaguar |
27. Make something up |
Kodak |
28. Link your name with your benefit |
Tilley Endurables |
29. Alter a familiar word |
Compaq |
30. Give a subtle hint |
The Second Cup |
31. Echo your marketing plan |
America Online |
32. Think animal |
Beaver Lumber |
33. Think vegetable |
Sask Wheat |
34. Think mineral |
Hard Rock Cafe |
35. Differentiate yourself from the competition |
Honest Ed's |
36. Keep it in the family |
Saatchi & Saatchi |
37. Just say it twice |
Pizza Pizza |
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