Sales Enablement Content
I write buyer-facing and internal-facing sales enablement content that B2B technology sales teams use to engage prospects and win deals.
58% of pipelines stall because sales reps don’t add value
(Salesforce)
Sales teams that engage and challenge prospects are twice as likely to hit quota. To do that effectively, they need content. And I’m not talking about your typical content-marketing content (blog posts, newsletters, social posts). A whopping 90% of the content that marketing produces goes unused by sales.
I’m talking about sales content that answers the questions and meets the challenges that your prospects have at each stage of your sales cycle. No one knows these questions and challenges better than your sales reps. Which is why sales teams now create 40% of all enterprise content.
When sales people deliver the right content to the right prospects at the right time, they generate 50% more sales-ready leads at 33% of the cost (Forrester). Content leads to contracts.
This is the service I deliver.
Hi, I’m Alan Sharpe
Sales enablement content writer
I write buyer-facing and internal-facing sales enablement content that B2B technology sales teams use to educate leads, engage prospects and win deals.
Buyer-facing content
I write the case studies, buying guides, answers to FAQs and other content that your sales reps use to educate leads, differentiate your offering and add value throughout your pipeline.
Content for pitches
I write the PowerPoint sales decks, sales scripts, leave-behinds and other content that your reps use during sales presentations.
Internal-facing content
I write the one-pagers, battle cards, objection-handling scripts, competitor comparisons and other internal content that your sales reps use to understand your prospects, your offering, your value proposition and your competition.
Lead-nurturing campaigns
I write the email lead-nurturing campaigns that your sales reps use to follow up with leads. Learn about this service here.
Give your reps sales enablement content. Watch what happens.
%
more sales-ready leads to have sales conversations with.
(Forrester Research)
%
more sales opportunities than non-nurtured leads.
(DemandGen Report)
%
more of your sales reps making quota.
(CSO Insights)
%
lower cost of generating sales-ready leads.
(Forrester Research)
How my sales enablement content writing service works
We start with your buyer
You and I hop on a video conference call and I ask you all manner of intelligent questions about your buyers. Their industry, job title, roles, top priorities, goals, pain points, challenges, drivers, success factors, perceived benefits, perceived barriers and objections, decision criteria, common questions and more. If you have all this information distilled already in the form of buyer personas, bonus.
We look at the buyer journey
We discuss the typical stages that your ideal buyer goes through when looking for a solution like yours. We start at the awareness stage, move through the consideration stage and end up at the decision stage. Textbook stuff.
We discuss your pipeline
We talk about how leads enter your marketing funnel. We examine when and how the folks in marketing typically hand off leads to your sales team. We look at the lead score or other criteria that leads must reach to be considered sales-qualified. Most importantly, you and I discuss what typically must happen for a lead to move from one stage in your pipeline to the next.
I review your current sales content
I review the case studies, buying guides and other sales content that your reps are using with prospects. We discuss KPIs, what’s working, what’s not working, where you have gaps and so on.
I write your sales enablement pieces
I write the case studies, buying guides, answers to FAQs and other sales content you need, each piece written for one of your buyer personas and designed to meet the needs of a particular stage in the buyer journey.
Samples of my sales enablement content writing
Case Study
AsiaElectro
Explainer
Andrew Spencer Consulting
Buying Guide
BuildTek Systems
Sales Deck
SisTech
Sales Backgrounder
Endavolt
Battle Card
WallTech
Collateral
Newbridge Networks
Blog Post
Capgemini
Let's Start a Conversation
Are you a sales-driven, B2B technology firm that needs sales content that leads to contracts? Let's talk.